Feb 26, More Article Marketing Mistakes You Can't Afford to Make

We continue our discussion on article marketing mistakes that we started in part 1, including resource box mistakes like failure to deep link and missing anchor text.
Just as in Pay Per Click (PPC) advertising, you need to have a landing page for your article. If your landing page is lousy, inappropriate, or off-theme, then your efforts will be diluted. You should be telling a story of sorts. The story starts with the headline of your article to attract the reader and goes all the way through to the page on your site. Don't write an article on "the 7 myths of dog training" and then send people to a page on recipes for home-made dog biscuits. Yes, you can argue that the topics are related, but you have to admit that there is a break in the continuity there somewhere.



View the original article here