Want to increase your website traffic?
Many people and businesses believe that traffic is just going to appear when they have a website built and activated. This is usually not the case. The accessibility of the internet has created this misnomer that "if you build it they will come". There have been many aspiring online business people that have found out this reality the hard way. You can have a great looking site and a great product, and still have no online traffic. It takes work and patience to increase your website traffic.
All websites on the world wide web are unique. They each have a different URL address and in most cases offer different products, information and/or services. Even though there are differences, the one thing they have in common is traffic. Internet surfers can visit your site through many different portals that can usually be categorized under one of four online "entry-ways":
1) Organic Search Traffic - results when a word or phrase is typed into a search engine or directory and the searcher selects a result of the query. There are no fees associated with organic search traffic once the website has been made search engine friendly. Search Engine Optimization (SEO) is a service that is underutilized by many website builders and owners because it is not well understood or they are just unaware that such a concept exists. Websites without basic SEO will have a poor search ranking, negatively effecting their websites potential traffic. SEO is an investment into your businesses website, the better your SEO the higher you will rank, driving more traffic to your website.
2) Site Linkage - is traffic generation from an affiliated site, through a link that website has referring to your site. It is only beneficial for your website to do this if your linked sites are not in direct competition with you. By working on this over time, you can build site linkage traffic that will pay off for increased traffic long term. Some of the more popular sites will charge a fee for site linkage or ask for a reciprocal link on your site. The advantage of site linkage is its low cost, while the disadvantages are that it can take some time to set up, expand, and keep current and some website owners prefer not to have reciprocal links.
3) Paid Traffic - can include any number of online marketing campaigns, such as Pay-Per-Click(PPC) advertising, banner advertising, and e-mail mailing campaign. These traffic generators are great for quick guarantee website traffic and you can spend as much as your budget allows. The drawbacks are they can be very expensive compared to your Return on Investment (ROI) and they only generate traffic for as long as you pay the fee(s).
4) Direct Traffic - is from internet surfers who clicked a bookmark to come to your site or typed your site URL into their browser. Direct traffic can include visitors recruited via offline (i.e. print, television) campaigns. Media campaigns are usually very expensive and they only generate traffic as long as you are advertising.
As you can see, there are many ways to increase your websites traffic, but most of them take some work, some money and some patience. The only guarantee in website traffic is that if you do not do anything, the lack of effort will be reflected in the small amount of traffic to your website.
Internet Traffic is a Search Engine Optimization and Online Marketing company. We offers Search Engine Optimization, Online Marketing Solutions, Website Tracking and Online Traffic Reports. For more information regarding Search Engine Marketing, visit www.InternetTraffic.ca Ted Moore SEO Consultant
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular. There are many ways to monitor the website traffic. Web traffic is measured to see the popularity of web sites and individual pages or sections within a site.
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Showing posts with label Websites. Show all posts
Showing posts with label Websites. Show all posts
Sunday, January 22, 2012
Increasing Your Websites Traffic
Tuesday, September 27, 2011
Website Traffic - How To Increase Web Traffic To Websites And Traffic To Blogs
When trying to increase web traffic to websites, most website owners and bloggers focus too much on increasing web traffic from search engines and don't spend enough time building web traffic using the myriad of other sources of free website and blog traffic.Make no mistake, search engine optimization (SEO) is a very key element in successful traffic generation strategies, and proper SEO that leads to higher rankings on the search engine results pages (SERPs) can have a major impact on the volume of targeted traffic to websites - but it's equally important to keep it in perspective. There are a great number of ways to drive targeted traffic to sites and blogs, and spending too much time on SEO tasks will prevent you from getting the most possible traffic to websites you're promoting.
Your website promotion activities should include a lot of different ways to drive free traffic to websites, especially those promotional efforts that have proven to be successful long-term traffic generating strategies. Effective article marketing tops the list of long-term traffic generation techniques, since article submissions made 5 and 10 years ago still get exposure today, and many of those older articles have been consistently driving traffic to websites for years now. Time spent on article writing and submitting articles to a top article directory like EzineArticles will often rival, and can surpass, the effectiveness of spending the same amount of time on SEO activities when it comes to driving targeted traffic to websites.
Newer forms of e-marketing like social media marketing and social networking are also powerful ways to get more visitors to websites and blogs. Using the Twitter social network, the Facebook social network, etc... can be a major source of targeted traffic and targeted leads, with the bonus of being a great forum for branding yourself, your company and your website.
And when driving web traffic to blogs, your RSS feed opens up whole new avenues of website traffic generation. Blogging software creates and updates a feed that lists each new post you make, and that feed is referred to online as an RSS feed. While websites are limited to search engines and similar directories for promotional purposes, blogs can use those and a growing number of directories that only accept information from RSS feeds. As such, submitting your blogs' RSS feeds to as many of these directories as you can is one more online promotional activity that often outweighs SEO efforts in your efforts to increase website traffic.
And the list goes on and on - press releases, banner advertising, linking strategies like blog commenting, reciprocal linking and social media bookmarking, forum marketing, affiliate program marketing - each can have a profound effect on driving traffic to websites and increasing blog traffic. But each takes time, which is why your e-marketing plan can't be too heavily weighted in favour of the search engines and SEO activities.
As you can see, there are a number of ways to drive traffic to websites and increase blog traffic, and a balanced approach will always give you the most stable flow of traffic to websites and blogs you're promoting. To learn how to best balance the various ways to attract more visitors to your site, follow the step-by-step instructions in Marlon Sanders' Traffic Dashboard, which details 16 ways to increase website traffic.
Your website promotion activities should include a lot of different ways to drive free traffic to websites, especially those promotional efforts that have proven to be successful long-term traffic generating strategies. Effective article marketing tops the list of long-term traffic generation techniques, since article submissions made 5 and 10 years ago still get exposure today, and many of those older articles have been consistently driving traffic to websites for years now. Time spent on article writing and submitting articles to a top article directory like EzineArticles will often rival, and can surpass, the effectiveness of spending the same amount of time on SEO activities when it comes to driving targeted traffic to websites.
Newer forms of e-marketing like social media marketing and social networking are also powerful ways to get more visitors to websites and blogs. Using the Twitter social network, the Facebook social network, etc... can be a major source of targeted traffic and targeted leads, with the bonus of being a great forum for branding yourself, your company and your website.
And when driving web traffic to blogs, your RSS feed opens up whole new avenues of website traffic generation. Blogging software creates and updates a feed that lists each new post you make, and that feed is referred to online as an RSS feed. While websites are limited to search engines and similar directories for promotional purposes, blogs can use those and a growing number of directories that only accept information from RSS feeds. As such, submitting your blogs' RSS feeds to as many of these directories as you can is one more online promotional activity that often outweighs SEO efforts in your efforts to increase website traffic.
And the list goes on and on - press releases, banner advertising, linking strategies like blog commenting, reciprocal linking and social media bookmarking, forum marketing, affiliate program marketing - each can have a profound effect on driving traffic to websites and increasing blog traffic. But each takes time, which is why your e-marketing plan can't be too heavily weighted in favour of the search engines and SEO activities.
As you can see, there are a number of ways to drive traffic to websites and increase blog traffic, and a balanced approach will always give you the most stable flow of traffic to websites and blogs you're promoting. To learn how to best balance the various ways to attract more visitors to your site, follow the step-by-step instructions in Marlon Sanders' Traffic Dashboard, which details 16 ways to increase website traffic.
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